Whispir
During my time at Whispir, I collaborated with the art director to conceptualize the look and feel of the brand, resulting in a cohesive and visually appealing design. I developed templates in Canva that were used across the company, streamlining the design process and ensuring consistency in branding. I also owned the project management process, ensuring that projects were tracked and completed on time. I managed one designer, providing feedback and guidance to help her develop her skills and produce high-quality work.
Role: Senior Visual Designer (In-House)
Projects: Brand Work, Website, Emails, Social Ads, One-pagers, Campaigns, Presentations, Event
Linkedin Carousel Ads for SMS Marketing
Pay by Text Campaign
Whispir introduced a new capability to promote a pay by text feature. Here are a few designs from that campaign including a one-pager for events & sales, plus 2 animated gifs that show the different industries that could utilize the capability and how easy it is to send an invoice to a client.
Event booth & graphics
Redesign of the Resource Library & Blog
The existing resource library and blog were difficult to navigate and lacked a filter function. To improve the user experience, I redesigned the resource library using a grid format that is easier to follow. I also added a filter bar to the pages so that users can easily find the content they are looking for. Additionally, I used subtle color-coding on the resource library to highlight what type of content it is.
The SMS marketing pillar page was created to educate users about Whispir's SMS marketing solutions and capture their contact information. The page provides a comprehensive overview of SMS marketing, including its benefits, use cases, and best practices. It also highlights Whispir's unique features and capabilities, such as its ability to send personalized and targeted messages, track campaign performance, and integrate with other marketing platforms.
SMS Marketing Pillar Page
SMS Marketing Report & Buyer’s Guide
The SMS Marketing Report and Buyer’s Guide is a valuable resource for businesses of all sizes. It is an essential tool for anyone who wants to understand the current state of SMS marketing and to stay ahead of the curve. I thoughtfully laid out the content in a cohesive and easy-to-read format, and I added in graphics to help break up the text and make it more visually appealing.
